Facebook For Business: Fan Pages

Q. "Why do I have to set up a PAGE for my BUSINESS? I want to just set up a new profile, OK?"

A. Aside from violating the facebook terms of service, a personal profile for a business puts a 'kink' in your social media pipeline. Let me explain...

Human = Personal Profile
Business = Fan "Like" Page

Insights... More Indepth Than You Think!

If you are an administrator of a fan page with over 30 fans, you may have seen the link for "Insights." Insights are the analytic of your facebook page- the "who visits your page and what are they looking at." From the insights section of your fan page, you can see a few top level insights. From monitoring your page you see your page's likes and comments and think you are doing ok, right? Well if you are happy with those numbers, you are going to dance the gig after you look into insights. I bet you are doing better than you think!

Insights have evolved over the last two years. You can see how many active daily and monthly users you have on your page, daily "Likes," total "Likes," post views and feedback, the dreaded "Unlikes," demographics, page views, tab views, and media consumption.

Sounds cool. How do I get there?

From you Fan Page's home page click on the "SEE ALL" link under the Insights section, just under the profile photo, edit links, and the summary. The links below will give you a quick look at the actual insight for the page www.facebook.com/GetWhiteCity, the official page for the City of White City, Kansas.

This is just a small explanation of how insights can help you with your social media efforts. It is a great way to track return of investment for you time and energy with facebook and other components of your marketing efforts! As always, if you have any questions about social media marketing. Please post your questions to our facebook page!

Thanks- Michelle

Monthly Active users is a very important number. This the the number of your fans that regularly consume your page's content. Your page will most likely be at the top of that consumer/fan's mind. You can also see what media the user consumes, prefers, and shares!

Who visits your page the most? This great feature lets you see the the age of your page's fans and if they are male or female.

Daily Story Feedback. See how many people have been exposed to your content, (impressions) and the feedback from those fans. Make note of the items that get a high feedback, and try them again in the future. The best pages are engaging. This is a great way to track that!

Social Media Workshop Topics:

I can customize a workshop for you or your group. Sessions can be hands on workshops, or paper and pen presentations. You decide! Time frames vary to meet you needs, levels, and ability
Great for Businesses • Individuals • Organizations • School Groups • Teams • Hobbyist • More–

Facebook Basics: Getting Social!
Intro to the world of Facebook. Great for someone just getting started with Facebook. Topics will include: status updates, newsfeeds, adding/deleting friends, privacy settings, uploading photos, sending messages, and more! Session will wrap up with Q. & A.
 

Facebook Basics: Getting Personal!
From tagging a status (a.k.a. name dropping) to friend lists we dive deeper into your personal profile settings. Did you know you can send a message to a list of your friends, or you can block a Facebook status from a specific person or group? Yup! I’ll show you how. Session will wrap up with Q. & A.

Facebook Pages For Business & Organizations: Getting Started!
Tips and pointers for setting up your Facebook page and questions to ask before getting started. This session will take you step-by step through creating and setting up your page to promoting the page. Session will wrap up with Q. & A.

Facebook Pages For Business & Organizations: Creating a Community
You have the fan page built, and your entire family has clicked the Like button, now what? We will cover more advanced methods for promoting your page and creating a vanity url. We will focus on tips to increase interaction from fans and to build a quality page for your business or organization. Session will wrap up with Q. & A.

Getting Connected: Low Cost Marketing
You have heard of Facebook, twitter, YouTube, blogging, Flickr, google apps, constant contact, etc.; but what are they and how can you apply to them into your business, or into your life! We will cover each item and list pros and cons for you to determine which is best for you! Session will wrap up with Q. & A.

Twitter Basics: What’s this Noise All About?
Welcome to the ‘twittersphere!’ We will discuss the benefits of twitter and make sense out of this mysterious language! Topics include tweets, @reply, links, retweet, mentions, direct messages, hashtag, and trending. Session will wrap up with Q. & A.

I can customize a workshop for you or your group. Sessions can be hands on workshops, or paper and pen presentations. You decide! Time frames vary to meet you needs, levels, and ability.

Thank you for your time! Michelle Herpich

Micklynn Graphic Design and Marketing

michelleherpich@gmail.com

785.466.6338

I Want to Help You Tell Your Story.

Are you looking for help promoting you business, learning about social media, or trying to decide where to start? Relax- you’ve come to the right place. I don’t want to tell your story, I want to help you tell your story. This page is intended to educate the everyday business owner on ways to market you business with marketing tips, social media “how-to” guides, and design ideas and techniques. Thanks for reading. Feel free to subscribe, comment, and please join us on facebook!

I like folders and office supplies.

But You Have to Draw a Line Somewhere.

I'm on the cusp of three years at my current job. I'm a creative. I have organizational tendencies, but am not anal about it. (This introductory sentence is pretty weird, huh?) What I'm saying it that I like folders and office supplies. I like to use them to keep myself on track and to make me feel good about myself.

I have a new office at work, and it is much more spacious. I feel really excited and motivated to start fresh and new. My biggest task with the move is weeding out the drawers of files that have accumulated over the 5 years that this position has been in existence. I am not sure who, where, or why some of these documents require a folder, but I'm also afraid of tossing something I will regret. In the past, I figure it is easier to push them to the back of the drawer, than to decide if they are worth it. However, with the excitement of the new space. I'm going to tackle this project!



I really question how busy the past graphic designer was. No, actually I have a pretty good idea. For instance, the job title was "Desktop Publisher" I believe that, right there, is enough to help me understand why they had time to TYPE every folder label. Really... who does this? Is there any graphic designer in the world that types the labels for their files? I'm talking folding files, hanging files, everything. Gag me.

Seriously, who needs a file folder called Voice Mail?

Facebook Basics: Getting Connected

Planning and Setting up a Facebook Page

View more presentations from Michelle Herpich.

Setting Up a Facebook Page for Educators

How to set up a Facebook page:

1.       Log in to your profile.

2.       Go to a page that you have ‘Liked’. In the bottom left corner you will find links.

a.       Click on 'Create a Page for My Business'

3.       You will be taken to the “Create a Page” screen

Ignore the Community Page- just focus on the Official Page

1.       Fill in the blanks: Local Business: Education

2.       Page Name: IMPORTANT

·   This will be what users use to search for you

·   This cannot be changed

3.       Agree that you are an official representative of the organization and have permission to create this page.

4.       >Click “CREATE OFFICAL PAGE”