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| 50% of active users log-on to Facebook in a given day. * |
Facebook should be a two-way communication tool, not a bulletin board. It can be a customer service tool. It can create trust. It can entertain. It can be a resource. It can create a sense of community. How you use facebook will depend on your communication goals. –Michelle Herpich
The average facebook user is connected to 80 community pages, groups and events.* You know it is important to have a presence on facebook. But to get the most our of your efforts, you must go into this with a plan.
Here are a few questions to consider before you set up that facebook page for your business or organization.
What are our goals for the page?
Why do we want a page?
Will this be company wide or by location?
Who is the primary audience of the page?
How will we know if we've met our goals?
Number of Fans?
Increase in sales?
Increase in traffic?
Interaction from the "facebook insights."
Who? How? When? What?
Who will set up our page?
Who will monitor the page?
How often will we make posts?
What type of information will we post?
What will your first 10 posts contain?
If you would like help answering these questions. I am available for a quick phone call or a face-to-face coaching session! Email me: michelleherpich@gmail.com.
For more tips and pointers follow this blog or visit on Micklynn Graphic Design & Marketing facebook!
*Source: http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistics
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