What does your network say about you? |
In this day and age, every time we hop on a wireless device we are looking for open internet connections. Herein lies a commonly missed marketing opportunity.
As a branding, identity obsessed designer– I was delighted to see that Long John Silvers had named their open wireless network "Fish are friends, not food." I thought that the highlight of my lunch break was going to be the two piece chicken meal, but the smile on my face was from the clever marketing idea!
Setting up your wireless network, open or locked, is an opportunity to share you brand. Long John Silver's carries a strong marketing campaign through bright colors, fun imagery, and an upbeat friendly message. What does your network say about you?
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