What's a Hashtag?

What’s a hashtag? What’s this all about?

Hashtags begin with the "#" symbol
and have no spaces and no punctuation. 

Hashtags are a way to group conversations in social networking. It’s the number symbol “#”’ paired with a word or group of words. Some examples of what a hashtag looks like: #NBA,  #Facebook, #blogging, #SummerBaseball.

Let’s put this in real life (IRL) terms. Let’s say you go to a workshop or conference. The morning session is “open discussions” at each table. You have your coffee and your muffin and you look around to the sign on each table that clearly identifies the topic to be discussed. 

You see a table labeled “Healthy Meals” another table says “I’m So Stressed”, and the table behind you says “Mom Problems.”  You get to choose what conversation you want to join by sitting at that table. 

If these conversations were happening online- you would follow the hashtag (# sign with the Topic - with NO SPACES) #HealthyMeals, #ImSoStressed, #MomProblems. Depending on what social networking site you are on- Hashtags can automatically create a link that will take you to a real time listing of every post that is being made using that exact hashtag. 

Over time hashtags have evolved to be a form of self expression such as #ImSoAwesome and funny run on sentences like #Whydoesmycomputerhatemesomuch. 

Hashtags are slightly addicting once you start to use them. I’ve used hashtags in private messages and email- where there is no functionality for hashtags what so ever, kind of like when you get an email message and try to hit the like button. Come on now- I know you’ve thought about it a time or two!  After writing this I think I’d like to put hashtags in hand written notes. Absolutely NO techie reason- just me being a huge goof! 

I hope you learned a little more about what a hashtag is and how they are used in social  networking. :) 

I love to hear feedback! Don't forget to follow Crittenden Graphic Design on Facebook if you are looking for any ideas and trick to maximize your social media campaign!

Fish Are Friends, Not Food.

What does your network say about you?

If you are like me, we are always trying to find new and clever ways to promote our business, organizations, or our own personal brand image.

In this day and age, every time we hop on a wireless device we are looking for open internet connections. Herein lies a commonly missed marketing opportunity.

As a branding, identity obsessed designer– I was delighted to see that Long John Silvers had named their open wireless network "Fish are friends, not food."  I thought that the highlight of my lunch break was going to be the two piece chicken meal, but the smile on my face was from the clever marketing idea!

Setting up your wireless network, open or locked, is an opportunity to share you brand. Long John Silver's carries a strong marketing campaign through bright colors, fun imagery, and an upbeat friendly message. What does your network say about you?

I love to hear feedback! Don't forget to follow Crittenden Graphic Design on Facebook if you are looking for any ideas and trick to maximize your social media campaign!

Lookin' Good... Online

Overall Tips To Improve Online Presence

   • Provide Value to your Fans:

   STEP (Share, Teach, Engage, Promote)

   • Build Trust

   • Listen to the Public

   • Give a Human Voice to your Organization

   • Cross Link Other Sites:

   (• Website • Facebook  • Blog   • YouTube  • Twitter • Instgram)

   The more you cross link your pages, the more likely you will show up in searches.

   • Re-evaluate your target and adjust as needed!

I love to hear feedback! Don't forget to follow Crittenden Graphic Design on Facebook if you are looking for any ideas and trick to maximize your social media campaign!

Where My Fans At?

With the new features in facebook insights, we seem to have lost our fans! No, they are still there, it is just more difficult to find a list of fans that like our page. Here is my famous HOW-TO guide for finding those fans. 

There are two ways to see who likes your page. 

When you click on the ### Like This, it will take you to your insights page.

IN insights you can click on See Likes link. 

This will give you the LIST of all of your fans:

You can also USE Facebook as the Page:

Then you will see new LIKES and NOTIFICATIONS, just as you see new friends from a personal profile. 

Did this "How-To" help you? Do you have a Facebook dilema that you need help with? I'd love to assist you! Post your questions, comments, or ideas here- or to our Facebook page. Don't forget to follow me on twitter- @mlcrittenden.

Developing Social Media

This is a slight revision of a presentation from April, but there are a few details that have changed.
1. The number of active users has jumped from 500 million to 800 million in six months.
2. I'm married and had to change my name and email address!

This presentation covers a lot of information, so take your time and break it down into small digestible portions. This presentation introduces you to social media. It takes an in-depth look at Facebook, and how to evaluate if Facebook is for you. It also takes you step-by-step into setting up your Facebook page, and helps you promote the page to your fans.

Are you concerned with policies and privacy? It covers that too!

Developing Social Media

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I hope that you find the information helpful in this presentation. I love to hear feedback! Don't forget to follow Crittenden Graphic Design on Facebook for more ideas and trick to maximize your social media campaign!

Questions to Ask Before Setting Up Your Fan Page

50% of active users log-on to Facebook in a given day. *

Facebook should be a two-way communication tool, not a bulletin board. It can be a customer service tool. It can create trust. It can entertain. It can be a resource. It can create a sense of community. How you use facebook will depend on your communication goals.  –Michelle Herpich

The average facebook user is connected to 80 community pages, groups and events.* You know it is important to have a presence on facebook. But to get the most our of your efforts, you must go into this with a plan.

Here are a few questions to consider before you set up that facebook page for your business or organization. 

What are our goals for the page?
Why do we want a page?
Will this be company wide or by location?
Who is the primary audience of the page?

How will we know if we've met our goals?
Number of Fans?
Increase in sales?
Increase in traffic?
Interaction from the "facebook insights."

Who? How? When? What?
Who will set up our page?
Who will monitor the page?
How often will we make posts?
What type of information will we post?
What will your first 10 posts contain?

If you would like help answering these questions. I am available for a quick phone call or a face-to-face coaching session! Email me: michelleherpich@gmail.com.

For more tips and pointers follow this blog or visit  on Micklynn Graphic Design & Marketing facebook!

*Source: http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistics

Developing Social Media

Developing Social Media http://www.slideshare.net/slideshow/embed_code/7618923

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